Who was the young girl who appeared in the Coppertone ads?
Question #103318. Asked by david1975.
Last updated Feb 01 2018.
BRY2K
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BRY2K 17 year member
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In 1959, a 3-year-old girl in pig-tails named Cheri Brand posed for a family snapshot in the backyard of her Bronxville, NY home and soon became Little Miss CoppertoneĀ®, a symbol of summer and poster-girl for the long-running Coppertone sunscreen ad campaign whose famous slogans proclaim "Don't be a Paleface!" and "Tan - Don't Burn."
The Coppertone ad campaign was based on drawings created by Cheri's mother, Joyce Ballantyne Brand, a commercial artist (who also drew the Pampers baby in 1977).
She was paid $ 2,500 for the artwork based on her little girl. Cheri Brand once said "Everybody has their baby pictures in their family album with their diapers falling off, I just happened to have mine on a billboard" (and a few million bottles of suntan lotion).