What is the longest running sports sponsorship deal in the world, what is the team and who is their sponsor?

Question

What is the longest running sports sponsorship deal in the world, what is the team and who is their sponsor?

Question #105252. Asked by scottietwenty3.
Last updated May 30 2021.

Datsmeharse
Answer has 12 votes

Currently Best Answer

Datsmeharse
15 year member
855 replies avatar

Answer has 12 votes.

Currently voted the best answer.

According to the principals, the longest running sponsorship of a specific team is the Ford Motor Company's association with the Geelong F.C., which started in 1925.

Ford and the Geelong Cats celebrated 90 years of association during the 2015 season, a commitment thought by many to be the longest running sports team partnership in world sport on record.

“There is, and has been, no more enduring relationship and a greater team than Ford Motor Company and the Cats since 1925. Both parties expect this relationship to continue and we are proud to carry the Ford name on our playing jumper.”

http://www.ford.com.au/about/sponsorship-and-event/geelong-football

https://en.wikipedia.org/wiki/Geelong_Football_Club

Response last updated by Terry on Sep 20 2016.
May 03 2009, 2:17 AM

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Answer 1

In motorsports it was Anheuser-Busch.

A major sponsor in the worldwide sports business, Anheuser-Busch also said its Budweiser brand would end its 30-year backing of the Kenny Bernstein Racing team. Its sponsorship of the team is the longest running in motorsports.

https://www.reuters.com/article/anheuserbusch-idUKN1725669120090317

Answer 2

scottietwenty3
Answer has 3 votes

scottietwenty3
15 year member
388 replies

Answer has 3 votes.

Spot on Geelong FC and Ford some 84 years and still going strong.

May 03 2009, 11:50 PM