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What company slogan is "Work hard, fly right?"

Question #1065. Asked by cat.
Last updated Dec 28 2016.

zbeckabee star
Answer has 4 votes
zbeckabee star
17 year member
11752 replies avatar

Answer has 4 votes.
Continental's "work hard, fly right" slogan isn't just a reflection of the airline's high standards. It's also a statement to its customers: You work hard, and you deserve to fly right.


Response last updated by satguru on Dec 28 2016.
Jan 20 2008, 9:47 PM
McGruff star
Answer has 5 votes
Currently Best Answer
McGruff star
23 year member
3694 replies avatar

Answer has 5 votes.

Currently voted the best answer.
With Ayer's Quinlan, Reitz also launched a new ad strategy. Continental was, by then, posting the best on-time record in the business, and passengers were voting it the nation's best airline in annual surveys conducted by J.D. Power & Associates. The "Work hard. Fly right" campaign in 1998, which was inspired by an irreverent series of ads touting Continental's Newark, New Jersey hub, drove to the heart of what the company was becoming. This was an airline that could have fun -- but damn it, it got you home on time.


Jan 21 2008, 12:09 AM
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