A method that I teach goes as follows:
1. Put a hat on.
2. Stand on the exact edge of the river.
3. Pull the hat down, obscuring your vision, until you can just see the edge of the opposite bank.
4. Without touching the hat, turn until you sight an object that you can walk to, at the edge of your vision.
5. Walk or measure off this distance--it's the same distance as the distance across the river.
This works by the principle of congruent triangles--the angle at which you're standing is 90 degrees, your height remains constant, and if you don't touch your hat, your angle of vision is constant. So by angle-side-angle, the triangles are congruent, and the distance you walk is the same as the distance across the river.
Here's a drawing, along with a legend about one of Napolean's officers using that method.
http://www.pearsonsuccessnet.com/snpapp/iText/products/0-13-037878-X/Ch04/04-04/PH_Geom_ch04-04_Obj1.html