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What was the first product to use animated characters in a TV commercial and when?

Question #13061. Asked by billfay.
Last updated Feb 18 2017.

l3i7l
Answer has 10 votes
Currently Best Answer
l3i7l
21 year member
266 replies

Answer has 10 votes.

Currently voted the best answer.
Botany Mills, in 1941. That was the year when the government first allowed a TV network to charge for TV ads. Botany Mills, a textile manufacturer, was the only sponsor known to produce ads on film that year, and the company was the first to create animated ads made specially for television. Douglas Leigh was hired to make seven animated ads, which starred the Botany Lamb character. The lamb would first promote the Botany Mills' line of wool ties, then look into a telescope to predict tomorrow's weather.

Karl Cohen's full article, "The Development of Animated TV Commercials in the 1940s," can be found here: link https://web.archive.org/web/20030102082632/http://www.chapman.edu/animation/karl.html

Response last updated by MrNobody97 on Feb 18 2017.
Jul 28 2001, 1:09 PM
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