Question #148558. Asked by serpa.
Last updated Jul 13 2021.
Originally posted Jul 13 2021 4:29 PM.
The Gruen Effect (also called the Gruen Transfer) describes the moment people enter a store and are engrossed in an intentionally overwhelming experience. This causes them to forget their original reason for going to the shop, so they tend to make more impulse purchases. Customers also lose track of time and become engrossed in this new experience.