Why was the name 'Oil of Ulay' changed to 'Oil of Olay' - was it a case of making the name internationally consistent?
Question #25355. Asked by Lee.
sequoianoir
Answer has 2 votes
sequoianoir 21 year member
2091 replies
Answer has 2 votes.
Yes it was. Even distinctive brand names,chosen for the local market, can also be confusing to consumers abroad. Oil of Olay, for example, was marketed in Europe as Oil of Ulay until recently, when globalization led the company toadopt a single brand name.
