What Kraft product did US housewives find over 1,300 uses for in 1952?

Cheez Whiz, introduced by Kraft, was originally created as an easy way to make Welsh rarebit, this stable cheese sauce comes in a jar with Worcestershire sauce, mustard flour and orange coloring added. A survey of American housewives reveals more than 1,300 possible uses for the product. http://www.kraftrecipes.com/ although this site has it as 1953 https://en.wikipedia.org/wiki/Cheez_Whiz

(new recipe list added- satguru)