Really interesting stuff to read about:
https://en.wikipedia.org/wiki/Non-Newtonian_fluid
non-Newtonian fluid is a fluid in which shear stress is not simply proportional solely to the velocity gradient, perpendicular to the plane of shear. Non-Newtonian fluids may not have a well-defined viscosity.
Principle types of non-Newtonian fluid include:
plastic
pseudo-plastic (apparent viscosity reducing with rate of shear. E.g. gelatine, blood and liquid cement)
perfectly plastic (strain does not result in opposing stress)
Bingham plastic
dilatent (apparent viscosity increasing with rate of shear. E.g. concentrated solution of sugar in water)
rheopectic (apparent viscosity increases with duration of stress. E.g. some lubricants)
thixotropic (apparent viscosity decreases with duration of stress. E.g. non-drip paints and tomato ketchup)
visoelastic (having both viscous and elastic properties. E.g. bitumen and nylon)