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Packs of which famous global brand have a well known Caesar quotation on them and why?

Question #56020. Asked by gmackematix.
Last updated Jun 24 2021.

Related Trivia Topics: World  
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TabbyTom
Answer has 11 votes
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TabbyTom
23 year member
1233 replies avatar

Answer has 11 votes.

Currently voted the best answer.
Julius Caesar’s words “Veni, vidi, vici” (“I came, I saw, I conquered”) appear on the Marlboro cigarette packet. They would appear to be used as a motto by Philip Morris, but I don’t know why: perhaps they are claiming to have conquered the tobacco market (or to have brought about the deaths of many more people than Caesar did).

link https://en.wikipedia.org/wiki/Veni,_vidi,_vici

Response last updated by satguru on Sep 08 2016.
Mar 18 2005, 6:33 AM
MrsAce
Answer has 10 votes
MrsAce
20 year member
513 replies

Answer has 10 votes.
Since the brand came out just as young GI's were returning from an unsatisfactory war in Korea, it is clear that Philip Morris was after something with a war motif. Something that would appeal to returning soldiers. Something that looked like a medal.

That explains why Marlboro has a bright red "ribbon" at the top of the box, a crest that resembles a medal and a slogan borrowed from Caesar at his most victorious: "Veni. Vidi. Vici." I came. I saw. I conquered. Philip Morris also took the risk of retaining the Marlboro name because it echoed the military title of Sir Winston Churchill's renowned ancestor, the Duke of Marlborough, a 17th Century general. Names of successful military leaders near times of war have a powerful resonance--roughly equivalent to the attention given General Colin Powell in the aftermath of the Gulf War.

link https://tinyurl.com/vgdno-tobacco-org


Response last updated by gtho4 on Jun 24 2021.
Mar 18 2005, 3:30 PM
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