LAKEVILLE-MIDDLEBORO, Mass., July 7 /PRNewswire/
You can now add humor to the list of things that come "Straight from the Bog," in addition to the health benefits, natural beauty and American heritage of the cranberry. Thanks to Ocean Spray's successful, new advertising campaign seen on television sets and glossy magazines nationwide, America is getting to know and love the comic duo of Ocean Spray character growers Justin and Henry. Ocean Spray's "Straight from the Bog" advertising campaign is performing extremely well with consumers, according to industry reports. The initial ads resulted in the top ten percent of all ads ever tested by Milward Brown, a respected industry research company that measures consumer response to advertising.
The "Straight from the Bog" campaign has also been bolstering sales of Ocean Spray across all of its business divisions, with a six percent year over year growth of the Cranberry Juice drinks. "We went back to our authentic roots as a co-operative of growers to re-introduce the cranberry to America with this thoroughly fresh, integrated campaign," said Ken Romanzi, Chief Operating Officer, Domestic Food and Beverages at Ocean Spray. "Our growers are proud, and we're proud of everything they do for this brand and business."
The latest ads to break feature new Diet Ocean Spray Juice Drinks, a delicious alternative to diet soda with five little calories. Growers Justin and Henry -- always hip-deep in a cranberry bog -- invite viewers to "Take a Vacation from Ordinary Diet Drinks." Justin, the younger of the duo, brings enthusiasm and rookie antics to the bog, while Henry, the elder grower, touts the taste and health benefits of the cranberry with a sobering seriousness.
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Response last updated by gtho4 on Sep 27 2021.
Nov 01 2006, 9:01 PM