It is the company name in : How to Succeed in Business Without Really Trying.
How to Succeed in Business Without Really Trying was a 1961 musical. With music and lyrics by Frank Loesser and book by Abe Burrows, Jack Weinstock, and Willie Gilbert.
How to Succeed in Business Without Really Trying was a 1961 musical,
Act One:
Scene One
As the Overture fades, lights come up on J. Pierrepont Finch, a young window washer with a mind for advancement. He is at work squeegeeing the windows of the WORLD WIDE WICKET COMPANY, though his mind is more closely focused on the book in his other hand. https://en.wikipedia.org/wiki/How_to_Succeed_in_Business_Without_Really_Trying