Question #97786. Asked by author.
Last updated Dec 26 2016.
The Saab-Scania logo was designed by Carl Frederik Reuterswärd who commented: "The Symbol consists of a roundel inscribed with two circles, transposed to form a cylindrical band and create an impression of movement. Although each is shown in its own perspective, Saab and Scania are seen as a unit."
The symbol was introduced in 1984 and was the symbol for the then Saab-Scania group. This is the first Saab logo to reintroduce the head of the mythical Gripen, or Griffin, first seen on the AB Scania-Vabis logo. Saab Automobile AB introduced the new corporate symbol of the red Gripen head and gold crown with the name SAAB in silver beneath it all contained within a blue roundel.
The heraldic Griffin's head - derived from the coats of arms of the Skåne and Östergotland counties in southern Swedentraditionally symbolises vigilance. This logo was officially introduced on 14th August 2000, just months after the complete takeover of Saab Automobile AB by General Motors.
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